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Instagram is more than simply a platform for beautiful photos in today’s constantly connected world; it’s a stage where real-time memories are created, reputations are established, and destinations are brought to life. For many travelers, the first spark of wanderlust begins with a scroll. But who’s telling the story? Though their stories impact perception in...

A strong and positive Tourism Destination Image (TDI) serves as a crucial catalyst in attracting potential travelers, functioning not only as a magnet for visitation but also as a strategic differentiator in an increasingly competitive global tourism market. In the post-pandemic landscape—where tourism remains one of the sectors most affected by COVID-19—the role of TDI...